Godrej Interio, a large conglomerate catering to both homes and offices furniture segments, launched Cuisine Regale, a premium lifestyle modular kitchen gallery brand. Its debut in an up market neighbourhood of Bangalore is the first of six such stores that will come up across key metros nationwide by the end of 2016.
An innovation driver for the group, design thinking has been at the core of Cuisine Regale. The brand has been developed keeping in mind user and human centricity. Differentiating it from any other local or international brand in this space, Cuisine Regale is built on anthropometric, ergonomics and Indian consumers cooking styles.
From creating interesting consumer touch points in the galleries, to expert guidance by designers, to building solutions for kitchens (including appliances and accessories), Cuisine Regale is being offered as a complete turnkey kitchen solution, according to a press note.
Mr. Anil Mathur, COO of Godrej Interio is quoted as saying, "Cuisine Regale that will make available world-class products and services in the kitchen furnishing segment." The organised kitchen market size is approximately Rs 1,100 crore, of which the premium segment constitutes about Rs 250 crore. The overall South India market for kitchen furnishing is about Rs 75 crore with Bangalore in the leading position.