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Godrej Interio launches e-commerce platform to strengthen market reach

2020-03-21 | News & Updates

Godrej Interio, India’s premium furniture brand, has launched its e-commerce platform to strengthen company's presence in the Indian furniture market. Online presence of company will further strengthen its brand’s reach by covering 2,000+ pin codes across country. Godrej Interio to introduce selected online-only models to cater to a larger section of online buyers and customers.  Company is looking at having AR integration on the website by the end of the fiscal year. 

Godrej Interio have a strong retail network of company-owned showrooms and dealer outlets across India and also known as India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail. Godrej Interio is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd.

Commenting on the launch of its e-commerce platform, Anil Mathur, Chief Operating Officer, Godrej Interio says, “With design thinking and innovation at the core of our business, Godrej Interio has transformed lives through design, customer centricity and cutting-edge technology, and the latest service offering of launching an e-commerce website is a prime example of it”. 

“We are the largest furniture player in India with more than 300+ exclusive stores and 1200+ dealer networks spanning over 650 cities in India. Our e-commerce platform is an extension of our offline networks and it provides an additional touchpoint for the customers to experience and explore our products,” said Mr. Mathur. 

“We have not launched our website for a pure e-commerce play, but more to maintain an omnichannel presence. Currently, we barely get 1% of our business from online through marketplaces; but with our website in place, we aim to increase the share of online to 10% in the next two years. Currently, we get almost 65% of our revenues from beyond just the tier 1 markets with a huge 52% from upcountry locations. We are growing at a CAGR of 15% over the last couple of years, compared to the market growth rate of 7-8%," Mr. Mathur said.
 

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